Xinhua Satellite Television, set up in Hong Kong, China in 2008, consists of elites from many industries like finance, media, film and television and cultural creativity. Facing current era with changing market and cross-industries, it sharply seeks business opportunity, identifies trends and leads popularity. Meanwhile, it is a new media which, based on four channels including Chinese, variety shows, finance and technology, links information catching to entities manufacturing to operate flexibly in a highly comprehensive form.