Xinhua Satellite Television Group has a film and television production department responsible for the creativity, planning, investment, production, promotion, marketing and cooperation of the group's video projects like film, TV series, documentaries, special topic films, micro-films and so on.
Video industry is a creative cultural industry with creativity and innovation as its core competitiveness. To gradually form a video culture industry chain for production, publishing, marketing, distribution and later derivatives development, the group adheres to the principle of "content is the king”, produces excellent film and television works that audiences loved, and signs contracts with excellent creative talents, such as writers, directors, producers, actors, planners and extension agents.
The Group's film and television investment field will be dominated by independent creativity and join remarkable film and television cultural enterprises, television stations and self-media to produce and make profits together. According to the actual situation, film and television cultural enterprises, talents, IP, products and so on are selected for joint production. Based on the policy environment and market demands, it should determine creative topics, select and plan low-risk, high-yield cultural programs of video, film and television drama creativity, and reduce the risk of investment in film and television.
Main products will gradually be involved in the film and television library of Xinhua TV Network Television Station, mainly relying on the Internet, mobile phone networks and traditional film and television platforms for video resources exhibition. To meet the needs of audiences and customers, we will develop high-quality video resources for the world. We sincerely hope that our peers in film and television industry at home and abroad and the enterprises and institutions willing to contribute to the development of the video industry can work extensively and deeply with our Xinhua TV to achieve mutual benefit and win-win cooperation and share the fruits of the development of the cultural industry.
