The group bases itself on the world and builds an excellent team from an international perspective. Xinhua TV will bring together outstanding talents from all over the world in the field of cultural industry. The TV has also hired a senior consultant team with an international perspective to provide professional guidance for the establishment and development of business in all areas of the group.

The group has built an excellent board of directors, established and perfected enterprise management system, adopted humanized, scientific and professional management means which strengthen the centripetal force and cohesion of all colleagues, making them work together and innovate to commit to promoting the development of video culture industry.